Category Archives: Digital agility
Ten noteworthy attributes of self-reliant buyers
A recent study by Televerde suggests that at least 80% of customers’ decision-making happens before [...]
Making the web more accessible
It is estimated that about one billion people in the world have a visual or [...]
Affiliate marketing in the audience experience continuum: the affiliate’s view
Affiliate marketing is a term for a partnership between the producer of a product or [...]
Affiliate marketing in the audience experience continuum: the merchant’s view
Affiliate marketing is a partnership arrangement involving merchants, affiliates, networks and customers. A merchant (the [...]
The importance of partner-led agile lead generation
Partner marketing is often expected to adopt storytelling strategies of the brand and/or product marketing [...]
How thought leadership adds sparkle to the tough topic of non-performing loans
Qualco is a fintech company with 20 years’ experience in over 30 countries. It supports debt [...]
Digital marketing during a crisis: the role of advisors
Konavi is a ten-year-old digital marketing consultancy in Munich, working primarily with B2B clients. We [...]
Managing full-service marketing in a digital world: Octopus Agency
In a previous article, we talked to Jon Lonsdale, MD and founder of full-service advertising [...]
Transformation in print: Old Fashioned Business With New Ways
From a sales and marketing perspective the print industry has long been associated with traditional, [...]
Doing It By the Book – Building Brand for the Digital World
Valitor is an international payment solutions company, founded as Visa Iceland in 1983 and expanded [...]
The Full-Service Agency is Dead – Long Live the Full-Service Agency
Full-service agencies are advertising agencies that cover all aspects of advertising and promotion. Their death [...]
Seven takeaways from Discover Martech 2020
This year’s Discover Martech event took place in April as an entirely virtual (and free) [...]
What ‘red teams’ can teach the agile community
‘War games’ are military exercises that are used to test or improve tactics and strategy [...]
Augmented reality in the experiential marketing mix
Experiential marketing is all about creating experiences involving brands and consumers. These experiences are now [...]
To run or to pass? Speed, trust and agility in a digitally-driven world
One of the phrases often heard in management meetings is ‘run with the ball’. Sometimes [...]
Make every meeting count
A CIA manual published in 1944, and rediscovered recently, sets out simple ways to sabotage [...]
High performance transformation with Scrum
The Scrum process is more commonly known as a software development approach that is designed to [...]
What established brands can learn from growth hacking
Growth hacking may just be the latest thing in marketing. As the name suggests, [...]
Infusing your go-to-market strategy with social media
When you’re thinking about your marketing strategy, you need to consider who you’re selling to, [...]
The digital hunter-gatherer
People often comment on how much the world has changed in the last ten, or [...]
Why every project needs a ‘wash-up’
As individuals, we’re quite good at learning from experience. In fact, many of us trade [...]
Research review: McKinsey on digital strategies
It’s always good to have data to back up thinking about trends or challenges. So [...]
Cluetrain Manifesto: the importance of being human
Here’s a question for a quiet ten minutes in the office, or when you feel [...]