Category Archives: Analysis

How does your marketplace measures against the others ? Use the Fluidity Index to find out !

  A yardstick for your marketplace An online marketplace is a platform that connects buyers [...]

A data-driven approach to micro-markets

Marketplaces have moved on a lot from the traditional open space for a market to [...]

How modern marketplaces are changing the role of distributors—and how distributors are responding

Distributors are seldom seen, and not much heard—but in reality, they play a key role [...]

The stacked value proposition: how marketplaces can get value from competitive analysis

There are many frameworks for developing and evaluating company strategy. Perhaps the best known, however, [...]

Experience and the ecosystem – satisfaction is not enough

Satisfaction is not enough and the ecosystem experience Trapped or free ? Are the customers [...]

Pick your side : three types of marketplaces

There are probably as many types of marketplaces as there are business models. There are [...]

Marketplace interviews: what we ask and why

One of the best ways to support partners is often through the creation of a [...]

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Accelerators and friction ahead for ISVs on marketplaces

Marketplaces are set to become the most prevalent way individuals and organizations purchase goods and [...]